blog (@blog@analyticsblog.blinkfire.com)
2025-26 Premier League Kits: Brands and Sectors Shaping This Season
The start of the 2025–26 European soccer season brings excitement on the pitch—and new opportunities off it. We’ve already explored the brands shaping sponsorships in leagues like MLB, NHL, and WNBA, and now it’s the Premier League’s turn.
This season is especially significant: it marks the final year Premier League clubs can feature betting companies on their kits—both front and sleeve. As betting sponsorships fade out, this shift represents a turning point in the U.K. sports sponsorship landscape and opens the door for new industries to claim one of the most visible assets in global sports.
Betting brands still hold a notable presence, with some clubs even displaying the same company on both kit placements. Yet, the landscape is more diverse than ever. From airlines to tourism and technology to retail, Premier League jerseys showcase a wide range of sectors eager to capture the league’s massive global audience.
In this guide, we break down the technical suppliers, front-of-jersey sponsors, and sleeve sponsors for the 20 Premier League teams—and explore how these deals stack up across industries in what will be the final campaign featuring betting logos on the kit.
Front of Jersey Sponsors
Betting brands are featured across half of the clubs, with 10 different companies involved. A notable change this year is the arrival of Red Bull on Leeds United’s shirt, a club in which the energy drink brand also holds a minority stake.
Premier League giants, Liverpool, Arsenal, Manchester City, and Manchester United, continue with the same main sponsors as in previous seasons. This is a reflection of the strength and stability of their commercial partnerships.
The exception is Chelsea, which as of August 27, 2025, has yet to announce either its front-of-jersey or sleeve sponsor for the 2025-26 season.
Sleeve Sponsors
When it comes to Premier League sleeve sponsors, there is greater variety compared to the front of the jersey. As of August 27, 2025, Burnley, Chelsea, and Fulham have yet to announce their sleeve partners.
From a sector perspective, tourism lost ground, going from five brands in 2024-25 to three this season. The same applies to software, which is down by one partner, while crypto remains unchanged.
Betting, on the other hand, expanded its presence, adding two new sleeve sponsors this season. In total, betting brands now appear on the sleeves of three clubs: Crystal Palace, Leeds United, and Sunderland.
Kit Suppliers
Nine technical brands will outfit the 20 Premier League teams this season. Compared to last year, the main changes include Sunderland rejoining the Premier League with Hummel and Brentford switching to Joma.
Adidas leads the way, dressing eight clubs and reinforcing its position with the return of Liverpool. For the reigning Premier League champions, this marks their third stint with the German brand, following earlier periods from 1985 to 1996 and 2006 to 2012.
Premier League Teams Jersey Sponsors
Explore each Premier League team’s jersey partnerships in our Blinkfire playlist and listed below:
Front of Jersey: BJ88
Sleeve Sponsor: Leos
Kit Supplier: Umbro
Front of Jersey: Emirates
Sleeve Sponsor: Visit Rwanda
Kit Supplier: Adidas
Front of Jersey: Betano
Sleeve Sponsor: Trade Nation
Kit Supplier: Adidas
Front of Jersey: HollywoodBets
Sleeve Sponsor: Cazoo
Kit Supplier: Joma
Front of Jersey: American Express
Sleeve Sponsor: Experience Kissimmee
Kit Supplier: Nike
Front of Jersey: 96.com
Kit Supplier: Castore
Kit Supplier: Nike
Front of Jersey: Net88
Sleeve Sponsor: Kaiyun
Kit Supplier: Macron
Front of Jersey: Stake.com
Sleeve Sponsor: Christopher Ward
Kit Supplier: Castore
Front of Jersey: SBOTOP
Kit Supplier: Adidas
Front of Jersey: Red Bull
Sleeve Sponsor: Parimatch
Kit Supplier: Adidas
Front of Jersey: Standard Chartered
Sleeve Sponsor: Expedia
Kit Supplier: Adidas
Front of Jersey: Etihad Airways
Sleeve Sponsor: OKX
Kit Supplier: Puma
Front of Jersey: Snapdragon
Sleeve Sponsor: DXC Technology
Kit Supplier: Adidas
Front of Jersey: Sela
Sleeve Sponsor: Noon
Kit Supplier: Adidas
Front of Jersey: Bally Sports
Sleeve Sponsor: Ideagen Plc
Kit Supplier: Adidas
Front of Jersey: W88
Sleeve Sponsor: LiveScore
Kit Supplier: Hummel
Front of Jersey: AIA
Sleeve Sponsor: Kraken
Kit Supplier: Nike
Front of Jersey: BOYLE Sports
Sleeve Sponsor: QuickBooks
Kit Supplier: Umbro
Front of Jersey: DEBET
Sleeve Sponsor: JD
Kit Supplier: Sudu
Track and Value Your Sponsorships and Content with Blinkfire
Around the world, teams, leagues, organizations, and brands turn to Blinkfire to power smarter sponsorship decisions, fuel marketing game plans, and craft content that connects. From renewals to new deals, we deliver the insights that keep your strategy sharp and drive you towards data-driven success. Get in touch with our team to see how we can elevate your sponsorship game.
Explore Blinkfire#brands #data #KitSponsor #premierLeague #soccer #socialMedia #Sponsorship
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