SEO has been “dead” every year since 2000… yet here we are 😏
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Ny bloggpost om hur "zero-click" drabbar mängden trafik du får till din webbplats. Och hur du kan jobba med webbanalys trots detta.
Cirka 12 minuters läsning.
Secret sauce of #SEO specialista a #copywriter Daniel Beránek
https://www.youtube.com/watch?v=GhFFEEuQijs
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It's news website rankings day! The figures for Australia's top news websites in July are out, so… who is up, who is down, and is anyone down and out (of the Top 20)?
The first thing you'll see is a lot of green growth! Where in the June rankings all but one (1) of the Top 20 were shaded red – prompting frankly unnecessary angst and doomsaying – in July two-thirds of publishers saw growth, with just two of the Top 10 here experiencing a month-on-month drop in audience.
ABC took No1, newscomau 2nd, and Guardian Australia had the 5th biggest audience in Australia 💪 ahead of DailyMail (!) and SMH.
Massive thanks to the 7.4 MILLION Australians who read Guardian Australia in July 🙏
Where most other publishers saw some growth in July, DailyMail lost another 611k readers (on top of their -246k readers in June) and dropped two rankings from 4th to 6th. That saw 7News and Guardian Australia rise one spot each. The Age had a huge month, adding 780k readers and jumping two spots to take 9th in the Top 10.
7News added a remarkable 1m readers in July to go to 8.5m readers. Worth noting that, after losing -576k readers in May and another -565k readers in June, this was essentially a return to where they'd been in April.
I wouldn't be surprised if a decent amount of The Age audience uplift came from Apple News. Their coverage of the Victoria childcare abuse case and the Erin Patterson trial got a LOT of play in Apple News Top Stories through the month.
What else? BBC News lost 453k readers but only dropped one ranking, out of the Top10 to 11th. Courier Mail had a strong month, rising 5 spots to 15 from 20th. But SkyNewsOz dropped to 19th and The Nightly dropped back out of the Top20.
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Google clarifies lazy loading SEO impact in Search Off the Record episode https://ppc.land/google-clarifies-lazy-loading-seo-impact-in-search-off-the-record-episode/ #SEO #LazyLoading #CoreWebVitals #WebsitePerformance #DigitalMarketing

Google clarifies lazy loading SEO impact in Search Off the Record episode: Google Search team experts explain lazy loading implementation, Core Web Vitals effects, and indexing implications for website performance optimization. https://ppc.land/google-clarifies-lazy-loading-seo-impact-in-search-off-the-record-episode/ #SEO #LazyLoading #CoreWebVitals #WebsitePerformance #DigitalMarketing